Facebook ads have evolved, and if you want to stand out in 2024, simply running ads isn’t enough. You need to choose the right ad format—one that captures attention, drives engagement, and gets results.
For so many options, you could easily get confused. Do you care about several items with a carousel ad? Would a video commercial work best? For reels or stories commercials, are they worth it?
The fact is that your goals, audience, and message determine the type of ad that will be appropriately suited to them; none are made equal. The five best-performing Facebook ad formats are broken out in this guide together with useful tips.
1. Carousel Ads – The Best for Storytelling and Product Showcases
Carousel ads allow you to add multiple images or videos within a single ad. Instead of trying to squeeze all your information into one image, you can tell a story across several slides, each with its own headline, description, and link.
Why Carousel Ads Work
How to Use Them Effectively
Pro Tip
The first image in your Carousel is the most important. Make sure it’s eye-catching so users feel compelled to swipe through.
2. Video Ads – The Best for High Engagement and Storytelling
Video ads are one of the most engaging ad formats because they instantly grab attention and hold it longer than static images. They also let you communicate more information in less time and can evoke emotions that drive action.
Why Video Ads Work
How to Use Video Ads Effectively
Pro Tip
Given their greater screen area, vertical videos (9:16) perform better on smartphones. Structure your video ads especially for mobile consumers if you are making them.
3. Instant Experience Ads – The Best for Immersive Mobile Engagement
You know how annoying it is if you have ever clicked on an advertisement and waited excessively long for a page to load. By loading instantaneously inside Facebook and building a tiny landing page that keeps people interested, Instant Experience advertising addresses this issue.
Why Instant Experience Ads Work
How to Use Instant Experience Ads Effectively
Pro Tip
Simplify and mobile-friendly your Instant Experience layout. Should too much material be present, consumers may become overwhelmed and depart before acting.
4. Collection Ads – The Best for E-Commerce and Retail Brands
One of the finest formats for increasing sales is a collection advertisement, which mix a main image or video with a scrollable product catalogue. Designed for mobile consumers, they offer a flawless buying experience free of necessary visits to an other website.
Why Collection Ads Work
How to Use Collection Ads Effectively
Pro Tip
Collection ads are absolutely must-try whether you own an online boutique or a dropshipping company. When paired with dynamic product ads—which automatically display consumers items based on past browsing behavior—they perform quite nicely.
5. Facebook Stories & Reels Ads – The Best for Authentic, Organic Engagement
On social media, short-form video content rules; Facebook's Stories and Reels Ads are no exception. These advertisements are more interesting and difficult to overlook since they seem more like natural material than conventional ones.
Why Stories & Reels Ads Work
How to Use Stories & Reels Ads Effectively
Pro Tip
People in positions of power can provide valuable input in person, and Stories and Reels Ads are excellent methods to showcase more intimate footage from behind the scenes.
Final Thoughts: Choose the Right Format for Your Goal
The right Facebook ad format depends on what you want to achieve:
What to Do Next
Advertising on Facebook in 2024 is about more than just running ads—it’s about using the right format to create experiences people actually want to engage with. If you focus on matching the right format to the right goal, you’ll see better engagement, stronger conversions, and higher ROI.
Which format are you excited to try next?
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